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Problems which can only be resolved through Mystery Shopping approach
Be it measuring the quality of services or products, many organizations rely on Mystery shopping to get an insight into their business. It has become increasingly popular for addressing service related issues. Organizations these days recognize the importance of improving service and customer satisfaction, hence choose mystery shopping - a tool that’s used externally to measure the quality. Evaluation of services is done by concealing the identity of a mystery shopper, hence giving more accurate and transparent findings. As a result, Mystery Shopping is a proven effective tool to resolve business problems. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints, Observe, Record, and Report about their experiences. It helps in gathering information about Service, Quality and other pressing issues benefiting brands to sustain positively. Knowing the voice of your customer and keeping them happy is necessary, i