Mystery Shopping India

Does NPS become a sole devise to know how a store is performing?  If not, what else? Customer service is the soul of a business ! ‘Customer’ is that one word that’s rooted in the mind of each and every person in an organization, right from the top to the bottom strata. And, when it comes to customer satisfaction, you need to go extra miles to understand the needs of your customers and serve them in the best possible way. Don’t forget, word-of-mouth, is still the most influential tool. If your customers like your product and services, they will definitely spread the word. If not, then it can be dangerous for your brand. Fathoming customer experience As far as measuring customer experience is concerned, the role of NPS or Net Promoter Score cannot be denied. It is, in fact, one of the most important customer experience tools, which is being used by a majority of brands or companies all over the world to understand and improve the level of customer experience being that’s...

Mystery Shopper Insights Vs Customer Insights Are you a brand trying hard to fathom out how good you’re doing? In order to comprehend it, you have to understand what your customers think about you in the first place. Yes, understanding how your ‘Customers’ see your business is more important than how ‘You’ see your business.  Once you get to see through the ‘eyes’ of your ‘customers’, mystery customers, to be precise, you can translate those insights into developing solid business ideas and grip in the market, thus attracting profitable growth.  As far as customer insights are concerned, there are a number of ways you can collect them, like, feedback machines and forms at point of sales, FGD (Focus Group Discussion) and exit interviews. However, are these effective all the time? This is why, banking upon mystery shopping makes a lot of sense here. Let’s take an example -  When a customer visits a restaurant, he or she is more likely to judge the serv...

Process and People of Business What makes a business successful? Whether it’s process or people? Actually, both are important as both are interdependent. Read on to understand the connection between process and people and how can you protect both using mystery shopping solutions. Picture this – there are two businesses, A & B. A is a consistent performer, whereas B is an occasional one. Can you figure out what’s different between these two? The main difference between A and B is well-defined, well-executed and constantly upgraded ‘Business Processes’. How can you define process? It can be described as a set of pre-defined tasks or duties that are needed to be performed in a given business setup. It includes the people who are responsible for doing a certain task at a definite time and stage and how they do the same. Simply put, it is the way in which a business runs systematically and its importance cannot be overlooked in any case. So, what benefits do busi...

Mystery Shopping in Retail store What are the possible loses controlled through Mystery shopping? In order to find out where your brand is lacking, you have to find out what your competitor(s) is having. How can you do that? You cannot steal into their business strategies, after all. Jokes apart! Why steal, when you can shop, ‘Mystery Shop’ and experience them real-time? You spend X and get 3X in return – A profitable deal indeed! Many business owners don’t consider mystery shopping at all as they think it would be expensive. They fail to understand that a properly executed mystery shopping program pays out for itself by providing good ROI (Return on Investments). If spending an X amount on something helps you get 3X in return, you should not let such offers go. Moreover, mystery shopping also helps you keep a check on the possible losses your business might come across. Take a look - Manpower loss – Employee theft, improper stock keeping, under counting ...

How do I plan a Mystery Shopping activity ? What happens when…?  People, who come from chemistry background, know this above mentioned expression very well. However, here in this blog no chemical reaction is going to be discussed. So, you don’t need to scratch your heads. Jokes apart, a good understanding of ‘what happens when’ can actually help you save your business and fetch desirable results. The agenda of this blog is how to plan a mystery shopping activity? In order to make a foolproof and actionable plan, first of all you need to know this ‘what happens when’ a customer arrives at your store or gives you a call. If you aren’t aware of the answer(s), it’s high time you should take your business seriously. First impression is the last impression, after all! Dear reader, the experience a customer encounters at your retail outlet or while he or she calls your company decides whether or not he or she will come again. Mystery shopping – a gateway to good ROI Bus...

Staff of company Is mystery shopping to penalize people? Are you planning to hire a mystery shopping service provider? While searching for one of the best and most reliable company, you are more likely to come across a world of information about the concept. And, it is quite obvious that when something is being discussed, it comprises both the pros and cons of that particular thing or idea. Isn’t it? What is the idea of mystery shopping? Although the concept of mystery shopping is not new to the world of business, for some businesses it is still a new concept. So, are you considering mystery shopping as an effective business tool for the first time? Or are you new to the business domain? If so, then there are a number of misconceptions regarding mystery shopping that you need to say goodbye in the first place to begin with it. One such myth is - mystery shopping is intended to penalize people. Actually, the sole intention of conducting a mystery shopping program is not...

Mystery Shopping in Retail apparel showroom According to Forbes 2015, it has been found that by the year 2020, which is not so far, it’s customer experience that will stand out as a  major brand differentiators from the conventional ones like products and price. It is therefore pretty much important for every brand or company to focus on the level of customer experience they’re providing .Moreover, they need a means through which they can ink an exact picture of the experiences of their customers. Better customer experience ? You should actually start thinking about it! Furthermore, another reliable survey noted that near about 86 percent of the buyers are likely to shell out more for receiving better customer experience. However, just 1 percent of the customers think that the service providers or vendors will be able to live up to their expectations. In this context, mystery shopping services offered by HS Brands are impressively effective when it comes to f...

Mystery shopper examining product arrangement It’s observed that a consistent customer service always supersedes a great customer service. Studies suggest that over 95% of customers shop, not only on products offered and pricing but on how well they are treated by employees. And that’s where mystery shopping comes into picture. Any mystery shopping company needs to have the right shopper profile; at the right place and at the right time. In this article, we will shed some light on few influential facts about such organizations, before you decide to partner with any one of them. Mystery shoppers are hired into a client’s business to gather undercover information that would be unavailable by any other means. A commonality for any mystery shopping company is a shoppers profile and about having the right shopper who could conduct your evaluation. A person who himself owns any high end car in the range of forty lakh or above,  would be in a better position to understan...