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What are the possible loses controlled through Mystery shopping ?
Mystery Shopping in Retail store What are the possible loses controlled through Mystery shopping? In order to find out where your brand is lacking, you have to find out what your competitor(s) is having. How can you do that? You cannot steal into their business strategies, after all. Jokes apart! Why steal, when you can shop, ‘Mystery Shop’ and experience them real-time? You spend X and get 3X in return – A profitable deal indeed! Many business owners don’t consider mystery shopping at all as they think it would be expensive. They fail to understand that a properly executed mystery shopping program pays out for itself by providing good ROI (Return on Investments). If spending an X amount on something helps you get 3X in return, you should not let such offers go. Moreover, mystery shopping also helps you keep a check on the possible losses your business might come across. Take a look - Manpower loss – Employee theft, improper stock keeping, under counting