Mystery Shopping India

Bridging gap in service industry Who doesn’t want customers making repetitive purchases and thereby increasing their brands’ revenues? Well, a loyal customer-base is what every business, brand or company wants. And, in order to get there, companies bring into play 5 major service quality (Servqual – dimensions) on the basis of which most of the customers determine the quality of services offered to them. Let’s take a quick look at what those service quality dimensions are all about –   Assurance – Are your employees courteous and knowledgeable? Are they skilled enough to convey trust and instill confidence about your brand in your customers? Remember, a customer gets to interact with your employees in the first place. And, if the former is not comfortable with the latter, recurring purchases might not take place.   Tangibility - Services are very much tangible and most customers get their perception on the quality of services provided by you by comparing the tangibl