Mystery Shopping India

Mystery Shopper Insights Vs Customer Insights Are you a brand trying hard to fathom out how good you’re doing? In order to comprehend it, you have to understand what your customers think about you in the first place. Yes, understanding how your ‘Customers’ see your business is more important than how ‘You’ see your business.  Once you get to see through the ‘eyes’ of your ‘customers’, mystery customers, to be precise, you can translate those insights into developing solid business ideas and grip in the market, thus attracting profitable growth.  As far as customer insights are concerned, there are a number of ways you can collect them, like, feedback machines and forms at point of sales, FGD (Focus Group Discussion) and exit interviews. However, are these effective all the time? This is why, banking upon mystery shopping makes a lot of sense here. Let’s take an example -  When a customer visits a restaurant, he or she is more likely to judge the serv...

Stake holders of Business What is the main goal of marketers? It’s to reach out their target customers at the moments that generally and mostly influence their buying decisions. Therefore, majority of television ads these days target women and kids. The idea is to capture their minds so as to influence their brand(s) and product(s) preferences. Understand ‘Who buys what?’ As far as the main influencing factor of buying decisions is concerned, one cannot deny the role of family members. Different members of the same family might have different thought processes and buying tendencies. And, that generally depends on their gender, age, requirements, income levels, willingness to buy, geographical location, living standards, changing preferences, joint or nuclear family, etc. As a marketer, you need to understand the mindsets of stakeholders of buying decision (who buys what) in the first place and then tailor and offer customer experience, accordingly.  In a family, you ca...

Process and People of Business What makes a business successful? Whether it’s process or people? Actually, both are important as both are interdependent. Read on to understand the connection between process and people and how can you protect both using mystery shopping solutions. Picture this – there are two businesses, A & B. A is a consistent performer, whereas B is an occasional one. Can you figure out what’s different between these two? The main difference between A and B is well-defined, well-executed and constantly upgraded ‘Business Processes’. How can you define process? It can be described as a set of pre-defined tasks or duties that are needed to be performed in a given business setup. It includes the people who are responsible for doing a certain task at a definite time and stage and how they do the same. Simply put, it is the way in which a business runs systematically and its importance cannot be overlooked in any case. So, what benefits do busi...

Mystery Shopping in Retail apparel showroom According to Forbes 2015, it has been found that by the year 2020, which is not so far, it’s customer experience that will stand out as a  major brand differentiators from the conventional ones like products and price. It is therefore pretty much important for every brand or company to focus on the level of customer experience they’re providing .Moreover, they need a means through which they can ink an exact picture of the experiences of their customers. Better customer experience ? You should actually start thinking about it! Furthermore, another reliable survey noted that near about 86 percent of the buyers are likely to shell out more for receiving better customer experience. However, just 1 percent of the customers think that the service providers or vendors will be able to live up to their expectations. In this context, mystery shopping services offered by HS Brands are impressively effective when it comes to f...