Mystery Shopping India

Why physical check is needed in the world of digitalization? With the advent and incessant evolution of internet, accessibility to various forms of data has increased like never before. Most importantly, it’s not that one can access the data just superficially. Data that are available can be accessed at an intense level. In simple words, the shift of ‘accessibility to data’ from ‘limited’ to ‘overabundant’ has radically changed and impacted the way we work. A reality check will always make sense Although there is an ocean of open source customer data waiting for you and artificial intelligence software like IBM Watson to boost retail performance, physical checks are still important and haven’t lost its sheen even in the digital era. As far as physical checks are concerned, especially when it comes to customers and their experiences, to get more objective feedback tailored to your needs, mystery shopping services designed by HS Brands is your best resort. After all, humans ...

Stake holders of Business What is the main goal of marketers? It’s to reach out their target customers at the moments that generally and mostly influence their buying decisions. Therefore, majority of television ads these days target women and kids. The idea is to capture their minds so as to influence their brand(s) and product(s) preferences. Understand ‘Who buys what?’ As far as the main influencing factor of buying decisions is concerned, one cannot deny the role of family members. Different members of the same family might have different thought processes and buying tendencies. And, that generally depends on their gender, age, requirements, income levels, willingness to buy, geographical location, living standards, changing preferences, joint or nuclear family, etc. As a marketer, you need to understand the mindsets of stakeholders of buying decision (who buys what) in the first place and then tailor and offer customer experience, accordingly.  In a family, you ca...

Mystery Shopping in Retail store What are the possible loses controlled through Mystery shopping? In order to find out where your brand is lacking, you have to find out what your competitor(s) is having. How can you do that? You cannot steal into their business strategies, after all. Jokes apart! Why steal, when you can shop, ‘Mystery Shop’ and experience them real-time? You spend X and get 3X in return – A profitable deal indeed! Many business owners don’t consider mystery shopping at all as they think it would be expensive. They fail to understand that a properly executed mystery shopping program pays out for itself by providing good ROI (Return on Investments). If spending an X amount on something helps you get 3X in return, you should not let such offers go. Moreover, mystery shopping also helps you keep a check on the possible losses your business might come across. Take a look - Manpower loss – Employee theft, improper stock keeping, under counting ...

How do I plan a Mystery Shopping activity ? What happens when…?  People, who come from chemistry background, know this above mentioned expression very well. However, here in this blog no chemical reaction is going to be discussed. So, you don’t need to scratch your heads. Jokes apart, a good understanding of ‘what happens when’ can actually help you save your business and fetch desirable results. The agenda of this blog is how to plan a mystery shopping activity? In order to make a foolproof and actionable plan, first of all you need to know this ‘what happens when’ a customer arrives at your store or gives you a call. If you aren’t aware of the answer(s), it’s high time you should take your business seriously. First impression is the last impression, after all! Dear reader, the experience a customer encounters at your retail outlet or while he or she calls your company decides whether or not he or she will come again. Mystery shopping – a gateway to good ROI Bus...

Brand Protection through comprehensive Mystery Shopping approach Brand Protection (Comprehensive Mystery Shopping Approach) E verything changes with time, so is your business. With a shift in customer preferences and evolving technological platforms, expectations of your customers are also changing. Probably, you know it well that these changing scenarios can directly influence your brand’s ability to outshine and earn customer loyalty in the long-term. What are you doing for ‘Brand Protection’ ? Every moment of truth is crucial Every interaction of yours with a consumer is a ‘MOT (Moment of Truth)’. It can actually make or break your brand image. HS Brand's  comprehensive mystery shopping approach can help you pinpoint and measure them to help your brand gain positive feedback and build persistent customer loyalty. Moreover, a well-executed mystery shopping program can help you discover faulty back-office elements that might put your brand reputation at st...

As Mystery Shopping is also a way to measure employee integrity, the influence on employee’s behavior changes drastically.  A survey conducted by few firms found a clear correlation between a company's attention to customer service and customers' willingness to pay more for good service. It costs approximately 6 times more money to attract new customers than it does to retain an existing one. Mystery Shopping is an investment, not a liability and this could be understood, if we look at it closely Let us consider an example where a company has hired mystery shoppers to check the selling skill of their sales team. In such a case, when the employees come to know that Mystery Shopping program is deployed focusing on suggestive selling, their attitude towards customer changes. Every time a customer visits the store or at cash counter to complete billing, the front end team is aware that their service standards are being checked and in turn they end up doing mor...