Mystery Shopping India

How do I plan a Mystery Shopping activity ? What happens when…?  People, who come from chemistry background, know this above mentioned expression very well. However, here in this blog no chemical reaction is going to be discussed. So, you don’t need to scratch your heads. Jokes apart, a good understanding of ‘what happens when’ can actually help you save your business and fetch desirable results. The agenda of this blog is how to plan a mystery shopping activity? In order to make a foolproof and actionable plan, first of all you need to know this ‘what happens when’ a customer arrives at your store or gives you a call. If you aren’t aware of the answer(s), it’s high time you should take your business seriously. First impression is the last impression, after all! Dear reader, the experience a customer encounters at your retail outlet or while he or she calls your company decides whether or not he or she will come again. Mystery shopping – a gateway to good ROI Bus...

Mystery shopper examining product arrangement It’s observed that a consistent customer service always supersedes a great customer service. Studies suggest that over 95% of customers shop, not only on products offered and pricing but on how well they are treated by employees. And that’s where mystery shopping comes into picture. Any mystery shopping company needs to have the right shopper profile; at the right place and at the right time. In this article, we will shed some light on few influential facts about such organizations, before you decide to partner with any one of them. Mystery shoppers are hired into a client’s business to gather undercover information that would be unavailable by any other means. A commonality for any mystery shopping company is a shoppers profile and about having the right shopper who could conduct your evaluation. A person who himself owns any high end car in the range of forty lakh or above,  would be in a better position to understan...