Mystery Shopping India

Does NPS become a sole devise to know how a store is performing?  If not, what else? Customer service is the soul of a business ! ‘Customer’ is that one word that’s rooted in the mind of each and every person in an organization, right from the top to the bottom strata. And, when it comes to customer satisfaction, you need to go extra miles to understand the needs of your customers and serve them in the best possible way. Don’t forget, word-of-mouth, is still the most influential tool. If your customers like your product and services, they will definitely spread the word. If not, then it can be dangerous for your brand. Fathoming customer experience As far as measuring customer experience is concerned, the role of NPS or Net Promoter Score cannot be denied. It is, in fact, one of the most important customer experience tools, which is being used by a majority of brands or companies all over the world to understand and improve the level of customer experience being that’s...

Stake holders of Business What is the main goal of marketers? It’s to reach out their target customers at the moments that generally and mostly influence their buying decisions. Therefore, majority of television ads these days target women and kids. The idea is to capture their minds so as to influence their brand(s) and product(s) preferences. Understand ‘Who buys what?’ As far as the main influencing factor of buying decisions is concerned, one cannot deny the role of family members. Different members of the same family might have different thought processes and buying tendencies. And, that generally depends on their gender, age, requirements, income levels, willingness to buy, geographical location, living standards, changing preferences, joint or nuclear family, etc. As a marketer, you need to understand the mindsets of stakeholders of buying decision (who buys what) in the first place and then tailor and offer customer experience, accordingly.  In a family, you ca...