Mystery Shopping India

How do I plan a Mystery Shopping activity ? What happens when…?  People, who come from chemistry background, know this above mentioned expression very well. However, here in this blog no chemical reaction is going to be discussed. So, you don’t need to scratch your heads. Jokes apart, a good understanding of ‘what happens when’ can actually help you save your business and fetch desirable results. The agenda of this blog is how to plan a mystery shopping activity? In order to make a foolproof and actionable plan, first of all you need to know this ‘what happens when’ a customer arrives at your store or gives you a call. If you aren’t aware of the answer(s), it’s high time you should take your business seriously. First impression is the last impression, after all! Dear reader, the experience a customer encounters at your retail outlet or while he or she calls your company decides whether or not he or she will come again. Mystery shopping – a gateway to good ROI Bus...

Mystery Shopping on staff Can you find out the analogy between mystery shopping and a microscope? A microscope magnifies the objects or particles that can’t be seen with naked eye. Mystery shopping magnifies various strata of customer experience. It has the capability of capturing even the smallest details that are more likely to escape the eyes of an average shopper. The fundamental aspects An ideal mystery shopping program has three basic parts - Hindsight – It includes finding the existing problem areas or the loopholes in a business. Insight – is based on the key findings, it includes the critical aspect to the business. Foresight – It comprises the approaches through which the problem areas can be tackled or eliminated. Waste! Waste!! Waste!!! For some businesses mystery shopping is no less than ‘a wastage of resources’ . Of course, conducting mystery shopping programs is wastage of resources, if your mystery shopping services provider does not worth i...