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Why Mystery Shopping is a waste of your resources?
Mystery Shopping on staff Can you find out the analogy between mystery shopping and a microscope? A microscope magnifies the objects or particles that can’t be seen with naked eye. Mystery shopping magnifies various strata of customer experience. It has the capability of capturing even the smallest details that are more likely to escape the eyes of an average shopper. The fundamental aspects An ideal mystery shopping program has three basic parts - Hindsight – It includes finding the existing problem areas or the loopholes in a business. Insight – is based on the key findings, it includes the critical aspect to the business. Foresight – It comprises the approaches through which the problem areas can be tackled or eliminated. Waste! Waste!! Waste!!! For some businesses mystery shopping is no less than ‘a wastage of resources’ . Of course, conducting mystery shopping programs is wastage of resources, if your mystery shopping services provider does not worth i...