Mystery Shopping India

Why physical check is needed in the world of digitalization? With the advent and incessant evolution of internet, accessibility to various forms of data has increased like never before. Most importantly, it’s not that one can access the data just superficially. Data that are available can be accessed at an intense level. In simple words, the shift of ‘accessibility to data’ from ‘limited’ to ‘overabundant’ has radically changed and impacted the way we work. A reality check will always make sense Although there is an ocean of open source customer data waiting for you and artificial intelligence software like IBM Watson to boost retail performance, physical checks are still important and haven’t lost its sheen even in the digital era. As far as physical checks are concerned, especially when it comes to customers and their experiences, to get more objective feedback tailored to your needs, mystery shopping services designed by HS Brands is your best resort. After all, humans ...

Mystery Shopper Insights Vs Customer Insights Are you a brand trying hard to fathom out how good you’re doing? In order to comprehend it, you have to understand what your customers think about you in the first place. Yes, understanding how your ‘Customers’ see your business is more important than how ‘You’ see your business.  Once you get to see through the ‘eyes’ of your ‘customers’, mystery customers, to be precise, you can translate those insights into developing solid business ideas and grip in the market, thus attracting profitable growth.  As far as customer insights are concerned, there are a number of ways you can collect them, like, feedback machines and forms at point of sales, FGD (Focus Group Discussion) and exit interviews. However, are these effective all the time? This is why, banking upon mystery shopping makes a lot of sense here. Let’s take an example -  When a customer visits a restaurant, he or she is more likely to judge the serv...