Most influential fact of Mystery shopping companies

Mystery shopper examining product arrangement

It’s observed that a consistent customer service always supersedes a great customer service. Studies suggest that over 95% of customers shop, not only on products offered and pricing but on how well they are treated by employees. And that’s where mystery shopping comes into picture.

Any mystery shopping company needs to have the right shopper profile; at the right place and at the right time.

In this article, we will shed some light on few influential facts about such organizations, before you decide to partner with any one of them.

Mystery shoppers are hired into a client’s business to gather undercover information that would be unavailable by any other means. A commonality for any mystery shopping company is a shoppers profile and about having the right shopper who could conduct your evaluation. A person who himself owns any high end car in the range of forty lakh or above,  would be in a better position to understands such customer service, types of dealership, and carry an audit accordingly. Someone owning a mid or entry level segment car will not be the right profile to audit a high end automobile product or services.

Same holds true for evaluating any retail apparel outlet of specific brand. Let’s consider an example of a Mystery Shopper who understands the brand value and detail required when buying branded apparel. A mystery shopper should be experienced to portray as a genuine consumer of that Brand and the questions are to be prompted accordingly. Mystery shopper without exposure to such instances will not be a suitable fit to collect facts.

Another major factor is to have a bandwidth across the country or globe. You should look for a mystery shopping company that does have a presence in a remote place in India or globally, which will help you in getting the right set of information. So, having the bandwidth and a reach across the country or a globe should be a prerequisite, before you decide.

The brands also have to keep in mind the possibility of mystery shopping companies gathering qualitative and quantitative aspect of data, whenever delegating an assignment to them. Good mystery shoppers are objective and more factual to report the instance. They provide unbiased information in their surveys and allow the clients to draw their Inferences. So, the baseline is not to go with the subjective opinion of the shopper, but rather then to go with the facts. Mystery shopping demands you to observe record and report it, which is completely based on moment and time. It’s nothing but a moment of truth that will have a long term impression on customers. Whereas market research is more into perception and expectation surveys, mystery shopping is more into observing & recording the fact and very less into feedback.

If you want to free yourself and focus on building the business instead of being in the day-to-day grind where it’s difficult to pay attention to what’s happening around you, HS brands is there to help you!