Mystery Shopping India

Brand Protection through comprehensive Mystery Shopping approach Brand Protection (Comprehensive Mystery Shopping Approach) E verything changes with time, so is your business. With a shift in customer preferences and evolving technological platforms, expectations of your customers are also changing. Probably, you know it well that these changing scenarios can directly influence your brand’s ability to outshine and earn customer loyalty in the long-term. What are you doing for ‘Brand Protection’ ? Every moment of truth is crucial Every interaction of yours with a consumer is a ‘MOT (Moment of Truth)’. It can actually make or break your brand image. HS Brand's  comprehensive mystery shopping approach can help you pinpoint and measure them to help your brand gain positive feedback and build persistent customer loyalty. Moreover, a well-executed mystery shopping program can help you discover faulty back-office elements that might put your brand reputation at st...

Mystery Shopping in Retail apparel showroom According to Forbes 2015, it has been found that by the year 2020, which is not so far, it’s customer experience that will stand out as a  major brand differentiators from the conventional ones like products and price. It is therefore pretty much important for every brand or company to focus on the level of customer experience they’re providing .Moreover, they need a means through which they can ink an exact picture of the experiences of their customers. Better customer experience ? You should actually start thinking about it! Furthermore, another reliable survey noted that near about 86 percent of the buyers are likely to shell out more for receiving better customer experience. However, just 1 percent of the customers think that the service providers or vendors will be able to live up to their expectations. In this context, mystery shopping services offered by HS Brands are impressively effective when it comes to f...

Mystery shopper examining product arrangement It’s observed that a consistent customer service always supersedes a great customer service. Studies suggest that over 95% of customers shop, not only on products offered and pricing but on how well they are treated by employees. And that’s where mystery shopping comes into picture. Any mystery shopping company needs to have the right shopper profile; at the right place and at the right time. In this article, we will shed some light on few influential facts about such organizations, before you decide to partner with any one of them. Mystery shoppers are hired into a client’s business to gather undercover information that would be unavailable by any other means. A commonality for any mystery shopping company is a shoppers profile and about having the right shopper who could conduct your evaluation. A person who himself owns any high end car in the range of forty lakh or above,  would be in a better position to understan...

As Mystery Shopping is also a way to measure employee integrity, the influence on employee’s behavior changes drastically.  A survey conducted by few firms found a clear correlation between a company's attention to customer service and customers' willingness to pay more for good service. It costs approximately 6 times more money to attract new customers than it does to retain an existing one. Mystery Shopping is an investment, not a liability and this could be understood, if we look at it closely Let us consider an example where a company has hired mystery shoppers to check the selling skill of their sales team. In such a case, when the employees come to know that Mystery Shopping program is deployed focusing on suggestive selling, their attitude towards customer changes. Every time a customer visits the store or at cash counter to complete billing, the front end team is aware that their service standards are being checked and in turn they end up doing mor...

Be it measuring the quality of services or products, many organizations rely on Mystery shopping to get an insight into their business. It has become increasingly popular for addressing service related issues.   Organizations these days recognize the importance of improving service and customer satisfaction, hence choose mystery shopping - a tool that’s used externally to measure the quality. Evaluation of services is done by concealing the identity of a mystery shopper, hence giving more accurate and transparent findings. As a result, Mystery Shopping is a proven effective tool to resolve business problems. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints, Observe, Record, and Report about their experiences. It helps in gathering information about Service, Quality and other pressing issues benefiting brands to sustain positively.    Knowing the voice of your customer and keeping them happy i...