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Why do you need a physical check? Although it’s a digital era with lot of data around.

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Why physical check is needed in the world of digitalization? With the advent and incessant evolution of internet, accessibility to various forms of data has increased like never before. Most importantly, it’s not that one can access the data just superficially. Data that are available can be accessed at an intense level. In simple words, the shift of ‘accessibility to data’ from ‘limited’ to ‘overabundant’ has radically changed and impacted the way we work. A reality check will always make sense Although there is an ocean of open source customer data waiting for you and artificial intelligence software like IBM Watson to boost retail performance, physical checks are still important and haven’t lost its sheen even in the digital era. As far as physical checks are concerned, especially when it comes to customers and their experiences, to get more objective feedback tailored to your needs, mystery shopping services designed by HS Brands is your best resort. After all, humans ...
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How Customer Experience is influenced by Varied Stakeholders of Buying Decisions?

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Stake holders of Business What is the main goal of marketers? It’s to reach out their target customers at the moments that generally and mostly influence their buying decisions. Therefore, majority of television ads these days target women and kids. The idea is to capture their minds so as to influence their brand(s) and product(s) preferences. Understand ‘Who buys what?’ As far as the main influencing factor of buying decisions is concerned, one cannot deny the role of family members. Different members of the same family might have different thought processes and buying tendencies. And, that generally depends on their gender, age, requirements, income levels, willingness to buy, geographical location, living standards, changing preferences, joint or nuclear family, etc. As a marketer, you need to understand the mindsets of stakeholders of buying decision (who buys what) in the first place and then tailor and offer customer experience, accordingly.  In a family, you ca...
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How Mystery Audits Can Help You Bridge the Service Gaps Effectively?

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Bridging gap in service industry Who doesn’t want customers making repetitive purchases and thereby increasing their brands’ revenues? Well, a loyal customer-base is what every business, brand or company wants. And, in order to get there, companies bring into play 5 major service quality (Servqual – dimensions) on the basis of which most of the customers determine the quality of services offered to them. Let’s take a quick look at what those service quality dimensions are all about –   Assurance – Are your employees courteous and knowledgeable? Are they skilled enough to convey trust and instill confidence about your brand in your customers? Remember, a customer gets to interact with your employees in the first place. And, if the former is not comfortable with the latter, recurring purchases might not take place.   Tangibility - Services are very much tangible and most customers get their perception on the quality of services provided by you by comparing th...
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