Mystery Shopping India

Mystery shopper examining product arrangement It’s observed that a consistent customer service always supersedes a great customer service. Studies suggest that over 95% of customers shop, not only on products offered and pricing but on how well they are treated by employees. And that’s where mystery shopping comes into picture. Any mystery shopping company needs to have the right shopper profile; at the right place and at the right time. In this article, we will shed some light on few influential facts about such organizations, before you decide to partner with any one of them. Mystery shoppers are hired into a client’s business to gather undercover information that would be unavailable by any other means. A commonality for any mystery shopping company is a shoppers profile and about having the right shopper who could conduct your evaluation. A person who himself owns any high end car in the range of forty lakh or above,  would be in a better position to understan...

As Mystery Shopping is also a way to measure employee integrity, the influence on employee’s behavior changes drastically.  A survey conducted by few firms found a clear correlation between a company's attention to customer service and customers' willingness to pay more for good service. It costs approximately 6 times more money to attract new customers than it does to retain an existing one. Mystery Shopping is an investment, not a liability and this could be understood, if we look at it closely Let us consider an example where a company has hired mystery shoppers to check the selling skill of their sales team. In such a case, when the employees come to know that Mystery Shopping program is deployed focusing on suggestive selling, their attitude towards customer changes. Every time a customer visits the store or at cash counter to complete billing, the front end team is aware that their service standards are being checked and in turn they end up doing mor...